How to get more views on YouTube
Ellen Roumeliotis

How to get more views on YouTube

Varna Bulgaria - May 31 2015: YouTube logo on the front view Apple MacBook Pro screen. YouTube presentation concept. YouTube is a video-sharing site allows users to upload view and share videos.

So you’re managing a YouTube channel but not quite getting the traction you had initially envisioned? There’s always room for improvement, but first, it’s important to understand how YouTube’s algorithm works so you can jump ahead of competing videos on the platform. YouTube’s algorithm essentially decides which videos people see first when they are on …

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Update your LinkedIn profile at your own risk
Daniel Martin

Update your LinkedIn profile at your own risk

Ostersund, Sweden - August 1, 2015: Linkedin website under a magnifying glass. Linkedin is a business oriented social networking website.

Adding some more detail to that LinkedIn profile of yours? Adding a few more connections suddenly? Whacking up a more up-to-date profile picture? Harmless, right? The simple act of polishing up your LinkedIn profile can be cause for alarm by your employer. A raft of companies the world over are now monitoring their staff’s LinkedIn …

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Are you using the right image size on social media?
Ellen Roumeliotis

Are you using the right image size on social media?

Conceptual composition representing measurements male hand holding a meter and trying to measure something.

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your …

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A Beginner’s Guide to Snapchat Advertising
Ellen Roumeliotis

A Beginner’s Guide to Snapchat Advertising

Nitra, Slovakia, march 28, 2017: Snapchat application in a mobile phone screen. Workplace with a laptop, an earphones, notepad and coffee.

Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising is …

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How to Create a Social Media Marketing Plan
Ellen Roumeliotis

How to Create a Social Media Marketing Plan

Group of colleagues having a brainstorming session in conference room. Young man explaining business plans to coworkers during meeting in boardroom.

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… …

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AdWords V SEO
Daniel Martin

AdWords V SEO

SEO Search Engine Optimization Marketing Concept Infographic

“So, why would I do AdWords when I can just do SEO?” A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of …

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