A Beginner’s Guide to Snapchat Advertising
Ellen Roumeliotis

A Beginner’s Guide to Snapchat Advertising

Nitra, Slovakia, march 28, 2017: Snapchat application in a mobile phone screen. Workplace with a laptop, an earphones, notepad and coffee.

Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising is …

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How to Create a Social Media Marketing Plan
Ellen Roumeliotis

How to Create a Social Media Marketing Plan

Group of colleagues having a brainstorming session in conference room. Young man explaining business plans to coworkers during meeting in boardroom.

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… …

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AdWords V SEO
Daniel Martin

AdWords V SEO

SEO Search Engine Optimization Marketing Concept Infographic

“So, why would I do AdWords when I can just do SEO?” A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of …

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Twitch, streaming Video Games for entertainment
Daniel Martin

Twitch, streaming Video Games for entertainment

gaming game play tv fun gamer gamepad guy controller video console playing player holding hobby playful enjoyment view concept - stock image

We all know reality TV. Seemed silly when people started watching it to begin with, but now some of the biggest rating shows on television (Australian TV at least) are reality TV shows. Shows about people cooking things, people getting lost in the jungle and even people getting married (as if going to an real …

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