Twitch, streaming Video Games for entertainment
Daniel Martin

Twitch, streaming Video Games for entertainment

gaming game play tv fun gamer gamepad guy controller video console playing player holding hobby playful enjoyment view concept - stock image

We all know reality TV. Seemed silly when people started watching it to begin with, but now some of the biggest rating shows on television (Australian TV at least) are reality TV shows. Shows about people cooking things, people getting lost in the jungle and even people getting married (as if going to an real …

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What’s the best time for a business to post on social media?
Ellen Roumeliotis

What’s the best time for a business to post on social media?

Retro alarm clock. Photo in retro color image style

Having the perfect social media post is all and good, but is it going to get the exposure it deserves? Timing is crucial on Facebook, Instagram and Twitter because the lifespan of your posts on these platforms is fairly short. Timing is dependent on a number of factors including your audience, the type of content …

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Will Twitter survive in 2017?
Ellen Roumeliotis

Will Twitter survive in 2017?

Ostersund, Sweden - April 13, 2014: Twitter website under a magnifying glass. Twitter is a free social networking and microblogging service

Twitter has experienced some tough times of late. Their number of monthly users has dropped and overall growth has slowed down. Their share price has fallen by nearly 20% and just today they ‘accidentally’ blocked the account of its co-founder and CEO, Jack Dorsey. So, what does the social network have planned for growth in 2017? Video, video …

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Can we really trust Facebook’s metrics?
Ellen Roumeliotis

Can we really trust Facebook’s metrics?

Account team meeting. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Coworking process.

Back in August, Facebook admitted it had been supplying ‘generous’ video view metrics over the last two years. By ‘generous’, we mean an inflation of up to 80%! To make matters worse, early this week the social network revealed four other miscalculations in its reporting, as reported by AdNews. This includes over-stating time spent reading …

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