Month: September 2016

Choosing the right social media platforms for your brand
Ellen Roumeliotis

Choosing the right social media platforms for your brand

sortinghablog

In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t …

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Negative Comments, Positive Outcomes
Nicola Lamell

Negative Comments, Positive Outcomes

reactiongraphics

Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately the social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink …

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