Month: November 2016

Will Twitter survive in 2017?
Ellen Roumeliotis

Will Twitter survive in 2017?

Ostersund, Sweden - April 13, 2014: Twitter website under a magnifying glass. Twitter is a free social networking and microblogging service

Twitter has experienced some tough times of late. Their number of monthly users has dropped and overall growth has slowed down. Their share price has fallen by nearly 20% and just today they ‘accidentally’ blocked the account of its co-founder and CEO, Jack Dorsey. So, what does the social network have planned for growth in 2017? Video, video …

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Can we really trust Facebook’s metrics?
Ellen Roumeliotis

Can we really trust Facebook’s metrics?

Account team meeting. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Coworking process.

Back in August, Facebook admitted it had been supplying ‘generous’ video view metrics over the last two years. By ‘generous’, we mean an inflation of up to 80%! To make matters worse, early this week the social network revealed four other miscalculations in its reporting, as reported by AdNews. This includes over-stating time spent reading …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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