Author: Daniel Martin

Update your LinkedIn profile at your own risk
Daniel Martin

Update your LinkedIn profile at your own risk

Ostersund, Sweden - August 1, 2015: Linkedin website under a magnifying glass. Linkedin is a business oriented social networking website.

Adding some more detail to that LinkedIn profile of yours? Adding a few more connections suddenly? Whacking up a more up-to-date profile picture? Harmless, right? The simple act of polishing up your LinkedIn profile can be cause for alarm by your employer. A raft of companies the world over are now monitoring their staff’s LinkedIn …

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AdWords V SEO
Daniel Martin

AdWords V SEO

SEO Search Engine Optimization Marketing Concept Infographic

“So, why would I do AdWords when I can just do SEO?” A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of …

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Twitch, streaming Video Games for entertainment
Daniel Martin

Twitch, streaming Video Games for entertainment

gaming game play tv fun gamer gamepad guy controller video console playing player holding hobby playful enjoyment view concept - stock image

We all know reality TV. Seemed silly when people started watching it to begin with, but now some of the biggest rating shows on television (Australian TV at least) are reality TV shows. Shows about people cooking things, people getting lost in the jungle and even people getting married (as if going to an real …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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Buy, Buy, Buy!
Daniel Martin

Buy, Buy, Buy!

Notepad with words  content marketing concept and glasses.

The world of social media is constantly evolving, ever changing, moving forward, blah blah blah…. Yeah, yeah, heard it all before. Then the next buzz word comes along. Heard of this thing called ‘Content Marketing’? And how is your content marketing strategy going? Coming along nicely? Great to hear. Let’s face it, the most successful …

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