Digital

A guide to shooting the perfect social media video
Ellen Roumeliotis

A guide to shooting the perfect social media video

Close-up of professional digital video camera lens

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite …

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AdWords V SEO
Daniel Martin

AdWords V SEO

SEO Search Engine Optimization Marketing Concept Infographic

“So, why would I do AdWords when I can just do SEO?” A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of …

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Twitch, streaming Video Games for entertainment
Daniel Martin

Twitch, streaming Video Games for entertainment

gaming game play tv fun gamer gamepad guy controller video console playing player holding hobby playful enjoyment view concept - stock image

We all know reality TV. Seemed silly when people started watching it to begin with, but now some of the biggest rating shows on television (Australian TV at least) are reality TV shows. Shows about people cooking things, people getting lost in the jungle and even people getting married (as if going to an real …

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Will Twitter survive in 2017?
Ellen Roumeliotis

Will Twitter survive in 2017?

Ostersund, Sweden - April 13, 2014: Twitter website under a magnifying glass. Twitter is a free social networking and microblogging service

Twitter has experienced some tough times of late. Their number of monthly users has dropped and overall growth has slowed down. Their share price has fallen by nearly 20% and just today they ‘accidentally’ blocked the account of its co-founder and CEO, Jack Dorsey. So, what does the social network have planned for growth in 2017? Video, video …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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Social Media Crowdsourcing
Nicola Lamell

Social Media Crowdsourcing

29c086727c04f7cac91e4c319b03ee9b

crowd·sourc·ing  \ˈkrau̇d-ˌsȯr-siŋ\ n. The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.   There’s a multitude of reasons why companies use crowdsourcing. It stimulates brand engagement, allows you to outsource tasks, take advantage …

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