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A guide to shooting the perfect social media video
Ellen Roumeliotis

A guide to shooting the perfect social media video

Close-up of professional digital video camera lens

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite …

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Update your LinkedIn profile at your own risk
Daniel Martin

Update your LinkedIn profile at your own risk

Ostersund, Sweden - August 1, 2015: Linkedin website under a magnifying glass. Linkedin is a business oriented social networking website.

Adding some more detail to that LinkedIn profile of yours? Adding a few more connections suddenly? Whacking up a more up-to-date profile picture? Harmless, right? The simple act of polishing up your LinkedIn profile can be cause for alarm by your employer. A raft of companies the world over are now monitoring their staff’s LinkedIn …

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Are you using the right image size on social media?
Ellen Roumeliotis

Are you using the right image size on social media?

Conceptual composition representing measurements male hand holding a meter and trying to measure something.

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your …

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How to Create a Social Media Marketing Plan
Ellen Roumeliotis

How to Create a Social Media Marketing Plan

Group of colleagues having a brainstorming session in conference room. Young man explaining business plans to coworkers during meeting in boardroom.

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… …

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Choosing the right social media platforms for your brand
Ellen Roumeliotis

Choosing the right social media platforms for your brand

sortinghablog

In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t …

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Negative Comments, Positive Outcomes
Nicola Lamell

Negative Comments, Positive Outcomes

reactiongraphics

Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately the social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink …

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