Marketing

A guide to shooting the perfect social media video
Ellen Roumeliotis

A guide to shooting the perfect social media video

Close-up of professional digital video camera lens

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite …

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A Beginner’s Guide to Snapchat Advertising
Ellen Roumeliotis

A Beginner’s Guide to Snapchat Advertising

Nitra, Slovakia, march 28, 2017: Snapchat application in a mobile phone screen. Workplace with a laptop, an earphones, notepad and coffee.

Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising is …

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How to Create a Social Media Marketing Plan
Ellen Roumeliotis

How to Create a Social Media Marketing Plan

Group of colleagues having a brainstorming session in conference room. Young man explaining business plans to coworkers during meeting in boardroom.

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… …

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AdWords V SEO
Daniel Martin

AdWords V SEO

SEO Search Engine Optimization Marketing Concept Infographic

“So, why would I do AdWords when I can just do SEO?” A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of …

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