Can we really trust Facebook’s metrics?
Ellen Roumeliotis

Can we really trust Facebook’s metrics?

Account team meeting. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Coworking process.

Back in August, Facebook admitted it had been supplying ‘generous’ video view metrics over the last two years. By ‘generous’, we mean an inflation of up to 80%! To make matters worse, early this week the social network revealed four other miscalculations in its reporting, as reported by AdNews. This includes over-stating time spent reading …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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Sports Betting on Social Media
Gabrielle Somerville

Sports Betting on Social Media

horsies-1

With Spring Racing Carnival in full swing and the Melbourne Cup just around the corner, I can’t help but notice all of the sports betting advertising being pumped out, from TV to radio, to Facebook and everything in between. It’s got me thinking, how has the power of social media affected the betting industry and …

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Snapchat Hacks
Ellen Roumeliotis

Snapchat Hacks

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How well do you think you know Snapchat? There are a number of hidden features you may never knew existed which can change your Snapchatting experience for the better. Turn on two filters at once That’s right! Why not go black and white with a geofilter? All you need to do is take a snap, …

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Social Media Crowdsourcing
Nicola Lamell

Social Media Crowdsourcing

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crowd·sourc·ing  \ˈkrau̇d-ˌsȯr-siŋ\ n. The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.   There’s a multitude of reasons why companies use crowdsourcing. It stimulates brand engagement, allows you to outsource tasks, take advantage …

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Choosing the right social media platforms for your brand
Ellen Roumeliotis

Choosing the right social media platforms for your brand

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In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t …

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Negative Comments, Positive Outcomes
Nicola Lamell

Negative Comments, Positive Outcomes

reactiongraphics

Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately the social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink …

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