What’s the best time for a business to post on social media?
Ellen Roumeliotis

What’s the best time for a business to post on social media?

Retro alarm clock. Photo in retro color image style

Having the perfect social media post is all and good, but is it going to get the exposure it deserves? Timing is crucial on Facebook, Instagram and Twitter because the lifespan of your posts on these platforms is fairly short. Timing is dependent on a number of factors including your audience, the type of content …

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Will Twitter survive in 2017?
Ellen Roumeliotis

Will Twitter survive in 2017?

Ostersund, Sweden - April 13, 2014: Twitter website under a magnifying glass. Twitter is a free social networking and microblogging service

Twitter has experienced some tough times of late. Their number of monthly users has dropped and overall growth has slowed down. Their share price has fallen by nearly 20% and just today they ‘accidentally’ blocked the account of its co-founder and CEO, Jack Dorsey. So, what does the social network have planned for growth in 2017? Video, video …

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Can we really trust Facebook’s metrics?
Ellen Roumeliotis

Can we really trust Facebook’s metrics?

Account team meeting. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Coworking process.

Back in August, Facebook admitted it had been supplying ‘generous’ video view metrics over the last two years. By ‘generous’, we mean an inflation of up to 80%! To make matters worse, early this week the social network revealed four other miscalculations in its reporting, as reported by AdNews. This includes over-stating time spent reading …

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The business of social media
Daniel Martin

The business of social media

Magnet attracting people business concept. 3D rendering isolated on white background

Billions of people use social media regularly in all its forms. Why do they? What’s the attraction? How can something so simple create such big numbers? It’s extremely basic. Social media fulfills two fundamental human needs – to meet new people and to strengthen existing relationships. So, how does this relate to business? Traditional advertising …

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Sports Betting on Social Media
Gabrielle Somerville

Sports Betting on Social Media

horsies-1

With Spring Racing Carnival in full swing and the Melbourne Cup just around the corner, I can’t help but notice all of the sports betting advertising being pumped out, from TV to radio, to Facebook and everything in between. It’s got me thinking, how has the power of social media affected the betting industry and …

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Snapchat Hacks
Ellen Roumeliotis

Snapchat Hacks

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How well do you think you know Snapchat? There are a number of hidden features you may never knew existed which can change your Snapchatting experience for the better. Turn on two filters at once That’s right! Why not go black and white with a geofilter? All you need to do is take a snap, …

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