Social Media Crowdsourcing
Nicola Lamell

Social Media Crowdsourcing

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crowd·sourc·ing  \ˈkrau̇d-ˌsȯr-siŋ\ n. The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.   There’s a multitude of reasons why companies use crowdsourcing. It stimulates brand engagement, allows you to outsource tasks, take advantage …

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Choosing the right social media platforms for your brand
Ellen Roumeliotis

Choosing the right social media platforms for your brand

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In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t …

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Negative Comments, Positive Outcomes
Nicola Lamell

Negative Comments, Positive Outcomes

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Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately the social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink …

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Buy, Buy, Buy!
Daniel Martin

Buy, Buy, Buy!

Notepad with words  content marketing concept and glasses.

The world of social media is constantly evolving, ever changing, moving forward, blah blah blah…. Yeah, yeah, heard it all before. Then the next buzz word comes along. Heard of this thing called ‘Content Marketing’? And how is your content marketing strategy going? Coming along nicely? Great to hear. Let’s face it, the most successful …

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Social Influencers: The Marketing Jackpot
Nicola Lamell

Social Influencers: The Marketing Jackpot

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Since the dawn of Web 2.0 consumers have growingly been looking to fellow consumers, rather than companies, to rely on when making purchasing decisions. Social influencers are those consumers who manage to make their voice heard above the social media clutter. Marketers use influencers as a tool take hold of the newly consumer driven market, …

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