Forming a Voice for the Community
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area. ECCI were looking for a way to increase communications with the local community.
By creating a presence on Facebook ECCI has not only become a voice for the Eltham Town community they have created a place for local people to engage in local news, activities, initiatives and events.
ECCI have effectively been able to promote local industry and encourage the local economy by integrating local campaigns with social media to encourage participation. With highly engaged fans that are ready to contribute ECCI used Facebook to garner customer experiences as part of the Customer Service Awards.