Metcash Australia
Twitter and LinkedIn
Case Study

Facilitating Communication with Stakeholders

Metcash Australia is the leading wholesale distribution and marketing company encompassing household names such as IGA Australia, Mitre 10 and Cellarbrations. Metcash wanted to open up a dialogue with stakeholders to more openly communicate with stakeholders and shareholders.

Aston Social was chosen by Metcash as the social media agency to run their social media campaigns.

LinkedIn and Twitter have proved an effective way for Metcash to engage their corporate connections and shareholders and to contribute to relevant and topical industry related discussions.

Metcash has been successful at increasing their follower base and broadening the reach of their message while working towards a higher level of organisational transparency.

Details
ClientMetcash Australia
ServicesStrategy, Campaigns, Management
Categories
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