How Medisecure Used Social Media Platforms
To Increase Their Engagement With Customers
MediSecure delivers an electronic transfer of prescriptions system for general practice in Australia
INDUSTRY
Medicine & Technology
SERVICES USED
Strategy, Management, Campaigns
PLATFORM
John Doe
Executive Director
SAI Global
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The Challenge
MediSecure was looking to increase its brand awareness to those within the medical industry and increase its presence in the social space.
The Strategy
Increasing membership isn’t the only thing important to HV. Inclusion and diversity are key to their business and again social media plays a large role in this. Aston Social created a number of new content streams that gathered significantly more engagement than other more ‘result’ driven content, by engaging the hearts of the audience, not just their minds.
Through the use of Facebook and LinkedIn, MediSecure was able to spread the message of its e-prescription services throughout the medical industry and generating an engaging conversation amongst medical professionals in the Twitter environment.
The Result
MediSecure’s passionate voice in the social space has proven to be a success with an increase in its fanbase and stronger brand recognition with members of the media acknowledging them in their publications.
contact
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Melbourne
VIC 3000