Outlaw 4x4


Four Wheel Drive accessories that are so good it's almost criminal.

Outlaw 4x4 is one of the most trusted names in the Australian car performance market. Australian owned and operated, they have been leading the way in the development of performance products since the early 1960s. Outlaw 4x4 produce and sell a wide range of aftermarket accessories for various four wheel drives in the market.

The Brief
Having been relatively quiet online, Outlaw wanted to properly launch their social media presence primarily to promote sales of their product range.

"More sales inquiries through Facebook than we could handle."

The Challenge
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.

The Idea
An array of mixed content sources that draw heavily upon the ‘modified 4x4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.

The Results
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading. Most importantly Outlaw 4x4 receive sales enquiries nearly daily, directly through Facebook.


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