Pharmacy Business Network

Facebook, Twitter and LinkedIn

Connecting Pharmacy Owners

Pharmacy Business Network (PBN) is an annual event run by the Pharmacy Guild of Australia. After extensive work with the Pharmacy Guild during the APP2014 conference the Guild refocussed efforts on connecting with present and future pharmacy owners ahead of PBN2014.

Using Facebook, Twitter and Linked in Pharmacy Business Network has increased engagement from existing fans with interesting, practical and engaging content relating to the running of a pharmacy business as well as broadening the audience with new followers. Using their social media presence as a useful tool PBN has also extensively promoted the event and encouraged registration.

As the event grows closer PBN's presence across their social media platforms has become collateral for the event to inform and inspire attendees. Facebook, Twitter and LinkedIn will all be integrated to PBN2014 functioning as yet another way attendees can increase their participation with the event and connect with not only the Pharmacy Guild of Australia but their broader community of pharmacists and business owners.


  • Client Pharmacy Guild
    of Australia
  • Services