• Social Media Strategy

A social media goal without a strategy is just a wish
  • Social Media Strategy

A social media goal without a strategy is just a wish

Social Media Strategy

Analogy time… Imagine your social media presence was a house. Without a solid foundation, your house will endure plenty of ongoing issues and eventually crumble. 

The same methodology applies to social media. Without a solid foundation – your Social Media Strategy – your social channels will become a wish-wash of content that won’t achieve the outcome you’re looking for. 

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What is involved in a Social Media Strategy?

Your Social Media Strategy becomes your plan for marketing your business across social media. Together, we will:

  • Determine your brand’s narrative
  • Define your target audiences
  • Look at which platforms are most suitable to attract those target audiences
    • This includes paid channels
  • Map out the content required to attract and engage your audience
  • Set out clear KPIs and measurement tactics

 

Why work with us?

Social Media Strategy has been a core service of ours since 2012. Fun fact: We used to be known as Aston Social!

Let’s grow your business, together

Don’t think of us as a supplier. We’ll become an extension of your marketing team, aspiring to achieve your business goals. Your success becomes our success.

We’re experienced

Aston Digital has been helping Australian businesses develop and execute social media strategies since 2012.

No one understands the “blue brands” like we do

We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle. 

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Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!

Ready to tell your brand story online?

Let’s arrange a discovery call to find out more about your business and how we can work together.

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Check out some of our work

Nobody understands the ‘blue brands’ like we do. See how we’ve helped them achieve their digital marketing goals.

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