Facilitating Communication with Stakeholders
Metcash is Australia’s leading wholesale distribution and marketing company encompassing household names such as IGA Australia, Mitre 10 and Cellarbrations. Metcash wanted to open up a dialogue with stakeholders to more openly communicate with stakeholders and shareholders.
LinkedIn and Twitter have proved an effective way for Metcash to engage their corporate connections and shareholders and to contribute to relevant and topical industry related discussions.
Metcash has been successful at increasing their follower base and broadening the reach of their message while working towards a higher level of organisational transparency.