How Outlaw 4×4 Used Social Media Platforms
To Increase Their Engagement With Customers
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.
INDUSTRY
Automotive
SERVICES USED
Strategy, Management, Ads
PLATFORM
Facebook, Instagram
Anthony Bright
Product Manager
Outlaw 4×4
Being new to the idea of social media we were hesitant about what could be achieved. With limited budget and scope, the team at Aston Social really came to the party and brought new ideas, new creative imagery and campaign concepts that helped sell our products quickly.
The Challenge
Re-launch an already strong brand.
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.
The Strategy
Mix up the content.
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.
Rapid Excitement.
Being a popular segment on social media helped us get it right quickly. Excitement and engagement grew fast!
The Result
0 to 7,000 in no time at all.
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading.
Sell Sell Sell.
Most importantly Outlaw 4×4 receive sales inquiries nearly daily, directly through Facebook and Instagram.
Contact
Do you need some help with your
social media or have a question?
Aston Social
Exchange Tower,
Level 1/530 Little Collins Street,
Melbourne
VIC 3000
Contact our team in either Melbourne
or London to enquire today.
Aston Social
Kemp House
158-160 City Road
London
EC1V 2NX