Outlaw 4×4
Facebook
Case Study

Four Wheel Drive accessories that are so good it’s almost criminal.

Outlaw 4×4 is one of the most trusted names in the Australian car performance market. Australian owned and operated, they have been leading the way in the development of performance products since the early 1960s. Outlaw 4×4 produce and sell a wide range of aftermarket accessories for various four wheel drives in the market.

The Brief
Having been relatively quiet online, Outlaw wanted to properly launch its social media presence primarily to promote sales of their product range.

“More sales enquiries through Facebook than we could handle.”

The Challenge
Launching Outlaw’s presence on social media in the crowded market segment of aftermarket automotive parts was always going to be a challenge. Noise, chatter and repetitive posts tended to dominate the environment, which meant a solid mix of sales promotion, technical information and topical humour posts were going to be required.

The Idea
An array of mixed content sources that draw heavily upon the ‘modified 4×4’ theme formed the basis for Outlaws regular content streams. Supported by a number of prize promotions and Facebook advertising campaigns, Outlaw’s presence would skyrocket in engagement and size.

The Results
Aston Social started Outlaw’s Facebook page from scratch and in a mere few months saw their fanbase skyrocket to 7,000 fans. Reach per post routinely hits 2,000 and engagement, whilst challenged due to the large reach routinely tops 6%, which is industry leading. Most importantly Outlaw 4×4 receive sales enquiries nearly daily, directly through Facebook.

Details
ClientOutlaw 4x4
ServicesStrategy, Management, Ads
Categories
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