Reaching business buyers through Social Media
Retail Directions offers software designed exclusively for retail businesses including Cotton On, Kookai and kikki.K. Retail Directions is looking for a way to increase their brand awareness and their following in the social space. They are also looking to outweigh negative commentary about their brand with positive commentary.
B2B Sales & Marketing through Social Media
Aston Social established a Facebook, Twitter and LinkedIn profile for Retail Directions with a wide variety of content streams to engage their audience and increase public knowledge about their brand.
Twitter enables Retail Directions to join in the conversation about all things retail and establish their presence in the social space. Facebook and LinkedIn are used to implement campaigns to promote the brand and get people to understand what they are all about.