Are you constantly getting confused by Meta Business Manager & Meta Business Suite and how to use them? In this social media masterclass, we’ll be looking at the differences between two and how to make the most of these tools.

In this masterclass, we discuss what is Facebook Business Manager and how it can help improve your business online presence.

What you’ll learn:

  • What is “Business Manager”?

  • What is “Business Suite”?

  • How to set up Business Manager

  • How to use Business Manager

Find out more how Aston Social can help you in building an effective digital marketing strategy for your business. Contact us today.

Scope

1. What is “Business Manager”?

Meta Business Manager, formerly known as Facebook Business Manager, serves as a one-stop shop to manage business tools, business assets and employee access to these assets. Basically, it’s a place to manage all of your Facebook marketing and advertising activities.

Benefits of Business Manager:

  • It keeps your business activities separate from your personal profile.

  • It allows you to give vendors, partners, and agencies access to your pages and ads, without handing over ownership of the assets.

  • You can manage all of your Facebook Business assets in the one place.

2. What is Meta “Business Suite”?

Meta Business Suite is a free tool that centralises Facebook, Instagram in one place.

You can manage everything from Page Notifications, Messages and Posts whilst also being able to track insights and trends.

Business Manager VS Suite

Business Manager = Back-end ownership and access

Business Suite = Front-end management – creating and scheduling posts, replying to messages etc.

3. How to Setup Up Business Manager

Step 1: Create a Business Manager Account

Go to business.facebook.com and click the big blue Create Account button in the top right.

How to Create a Facebook Business Manager Account - Aston Social

Step 2: Enter Your Business Details

How to Create a Facebook Business Manager Account - Aston Social

Step 3: Add Your Business Details

Here you can add existing pages or create a new page altogether.

If you manage Facebook pages for clients or other businesses, you can also request access to someone else’s page.

How to Set Up Facebook Business Manager - Aston Social

Step 4: Add Your Ad Accounts

Note that once you add your ad account to Facebook Business Manager, you can’t remove it. It’s especially important only to add accounts you own.

To access a client account, click Request Access instead.

How to Set Up Facebook Business Manager - Aston Social

Step 5: Add People To Help Manage Your Assets

You can add team members so you can have a whole group of people working on your Facebook business page and ad campaigns.

You can decide whether to give these individuals limited account access (choose Employee access) or full access (choose Admin access).

How to Set Up Facebook Business Manager - Aston Social
How to Set Up Facebook Business Manager - Aston Social
How to Set Up Facebook Business Manager - Aston Social

Step 6: Add All Other Relevant Assets

Now that you’ve got your Facebook assets set up, you can connect all of the other assets required for managing your account. This includes (but is not limited to):

  • Linked Instagram accounts

  • Meta Pixels

  • Catalogs

  • Domains

4. How to use Business Manager

Now that your Business Manager account is set up, let’s look at how to navigate the platform…

Users

This is where you can see all of the People who fall under your Business and control what assets they have access to and their role under each asset.

You can also manage the other Agencies who have access to your assets and System Users (apps).

How To Use Facebook Business Manager - Aston Social

Accounts

This is a breakdown of all of the Pages, Ad Accounts, Apps, Instagram Accounts and Whatsapp Accounts you own or have access to under your Business.

How To Use Facebook Business Manager - Aston Social

Data Sources

Your data sources track the actions (for example, views, adds to cart or purchases) people take on your website, mobile app or in your store. Data sources include Pixels, Catalogs and Offline Events.

How To Use Facebook Business Manager - Aston Social

Brand Safety

Under Brand Safety you can choose where and how your content appears.

This includes Domain Verification & Block Lists (apps, people & pages).

How To Use Facebook Business Manager - Aston Social

Other

The remaining sections of Business Manager are not very commonly used but still worth noting:

  • Registrations (News Pages)

  • Integrations (Leads)

  • Payment Methods

  • Security Center

  • Requests