A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your [...]

How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]

Social Media Marketing Tips

Not achieving the results you want on social media? We’ve put together some helpful social media marketing tips to get you back on the road to social media success. Follow for a follow Is your follower growth slowing down on Twitter and Instagram? Here’s a good little trick to organically grow your follower base! Find a [...]

Social Media Monopoly

Social media monopoly plays a significant role these days, impacting almost all industries. The Behemoth Every industry, in Australia at least, has a monopoly or duopoly in it. Banking, insurance, grocery, hardware, you name it and I’ll bet that anyone in Australia can name the behemoth in each of those sectors. By contrast, social media [...]