Influence of social media for your brand image

The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very real circumstances where brand image can be quite publicly and irrevocably damaged no matter how big your brand [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]

How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]