How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]

Social Media Monopoly

Social media monopoly plays a significant role these days, impacting almost all industries. The Behemoth Every industry, in Australia at least, has a monopoly or duopoly in it. Banking, insurance, grocery, hardware, you name it and I’ll bet that anyone in Australia can name the behemoth in each of those sectors. By contrast, social media [...]

Choosing the right social media platforms for your brand

In 2016, if your brand isn’t on social media it may as well not exist. And if you are on social media, but not on the relevant platforms, you may as well not exist either. There are a number of social media platforms that have popped up over the last few years but it doesn’t [...]