A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]

How to get more views on YouTube

So you’re managing a YouTube channel but not quite getting the traction you had initially envisioned? There’s always room for improvement, but first, it’s important to understand how YouTube’s algorithm works so you can jump ahead of competing videos on the platform. YouTube’s algorithm essentially decides which videos people see first when they are on [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your [...]

Negative Comments, Positive Outcomes

Social media gives you the opportunity to humanise your brand and when you can connect and engage with consumers on a more personal level, you can boost consumer loyalty and advocacy.   Unfortunately the social media and brand relationship isn’t all rainbows and butterflies.  The digital age allows for bad publicity to reach the masses in the blink [...]