A disturbing reaction.
Unfortunately, playing in such a controversial and potentially dangerous area brings with it the chance of being exposed to things you wouldn’t otherwise normally. Complaints about service providers flooded in, which was the primary aim of the organisation, but opening up to the public on social media required preparation.
Careful community management.
Extreme care was required when handling communications, particularly messages that would come in during the darker hours, often late at night. It was up to Aston Social to handle these precarious situations with sensitivity, often having to handle the situation for many hours until the commissioner opened it’s doors again at 9am the following day.