Metcash Australia

How Metcash Used Social Media Platforms
To Increase Their Engagement With Customers

Metcash Australia is the leading wholesale distribution and marketing company
encompassing household names such as IGA Australia, Mitre 10 and Cellarbrations.

We’ve got a network of stakeholders, franchisees, shareholders and regulatory authorities. We need to keep them informed, up to date and engaged across everything we’re doing.

The Challenge

Metcash wanted to open up a dialogue with stakeholders to more openly communicate with stakeholders and shareholders.

The Strategy

LinkedIn and Twitter have proved an effective way for Metcash to engage their corporate connections and shareholders and to contribute to relevant and topical industry related discussions.

The Result

Metcash has been successful at increasing their follower base and broadening the reach of their message while working towards a higher level of organisational transparency.


Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.

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VIC 3000