Metcash
Metcash
Industry: Home and Living
Services Used: Social Media Management
Platform: LinkedIn
Metcash is Australia’s leading wholesale distribution and marketing company with a strong network of stakeholders, franchisees, shareholders and regulatory authorities.
Metcash provides merchandising, operational and marketing support across the food, liquor and hardware industries.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
A better brand, a better story
Metcash has achieved success in expanding its follower count and extending the reach of its message, simultaneously advancing toward enhanced organisational transparency. Stakeholders now find a greater sense of familiarity with Metcash, actively engaging with the company on social media. At the same time, the corporation as a whole has grown more at ease with the concept and its operational dynamics.
Metcash embarked on a transformative journey to foster open communication through a fresh social media strategy, mindset shift and embracing real-time engagement.
As one of the largest retail groups, the challenge was to initiate dialogues with stakeholders, from shareholders to governments. The strategy focused on robust network presence, sharing diverse content in unconventional territories. Addressing risks, Metcash implemented a comprehensive listening strategy. This resulted in an increased follower count, increased reach, and enhanced organisational transparency, reflecting a successful evolution toward open communication.
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