Saving energy, one replaced light bulb at a time.
Shine On has been helping Australian businesses become more energy efficient since 2009. Shine On provide LED lighting solutions to replace old inefficient halogen, metal halide and incandescent lighting. Being a challenger in the market-place, Shine On also have their own bespoke range of products that outsell and out-perform the more generic competition.
An already successful business, Shine On wanted to take their marketing efforts more seriously and branch out to other platforms, both traditional and digital, including social media. Recognised as part of the sales funnel, Shine On understood that social media is a support act to a routine and diligent sales program – which they already undertook.
More views than a television advert, at less than 1/10th the cost.
In the world of Business-to-Business sales, marketing often plays support act, proving value of certain marketing activities can be difficult. Although the Shine On team were already very much aware of this challenge, providing and publishing content that goes to as many eyes as possible whilst also sharing valuable and relevant information was always going to be a challenge.
As a business, two of Shine On’s key strengths are their unique product offering and the routinely happy clients they have. These two elements were to become the backbone of Shine Ons social media strategy. Impressive product photography that spark interest combined with the smiling happy faces of both customers and staff were to help bump Shine On’s social media profile above the rest.
Again, the results speak for themselves. In the ever so challenging environments of both LinkedIn and Twitter, Shine On’s presence continually grew. A KPI for Shine On was and is always the number of eyeballs that have seen their content/brand name. With a limited yet targeted ad spend, Shine On routinely achieves monthly views well in excess of what a television advert placement would bring and for less than 1/10th of the cost.