How much does social media marketing cost in Australia?

One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to move [...]

Facebook Advertising and Increasing Your Audience Base

Facebook Advertising and Increasing Your Audience Base Facebook Advertising is one of the most popular and common ways of gaining brand awareness of social media.  Since everybody and their dogs have their own Facebook profiles, anybody who wants to make a business grow and thrive would need to make sure that they use Facebook advertising [...]

The Importance of Social Media

Small local businesses need to read this and stop whatever it is they are doing because we are dropping a bomb that nobody would see coming.   We have received some important queries from small business owners about whether they need to have a social media account or not and we will answer that here. [...]

Networking Done the Right Way

We always need new clients.  We always need new ideas.  We always need to get ourselves out there so that we can get in clients that would make our business thrive.  Business is hard especially for the introverted business owner who actually does not know how to market and how to network his business To [...]

Social Media Trends to Look Out for in 2018

It’s fair to say 2018 will be an interesting year in the world of social media. With talks of algorithm changes and more ‘moment-sharing’ (i.e. Instagram Stories), the way we curate and create our social media content is set to evolve. Let’s take a look at some of the top trends that will dominate over [...]

How to use Public Relations to Grow Your Business

How to Use Public Relations to Grow Your Business It is not a secret that public relations play a very vital role in building a good business name.  With Public Relations, public brand awareness as well as product placement does not become a problem. There are different PR strategies that help a business grow, they [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your [...]