Facebook is one of the world's largest social networks, with 2.80 billion monthly active users. It plays an important role in developing, promoting, and building the consumer base for a business. Facebook ads offer a competitive advantage if they are used correctly. Choosing Facebook ads is better because they are cheaper, easy to use, [...]
In this masterclass, we covered the different types of Custom Audiences available on Facebook & Instagram; what they are and how they can be used for ad targeting. What you'll learn: What is a custom audience? Types of Custom Audiences Remarketing How to set up a remarketing campaign using custom [...]
Welcome to the very first Aston Social Lab – a series of short online masterclasses covering various topics to help boost your knowledge about the world of social media so you can grow your business. In the first masterclass, Aston Social Associate and Facebook Certified Digital Marketing Associate, Ellen Roumeliotis, discussed the importance of how [...]
My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of profit [...]
So it is not breaking news that Covid-19 has changed the way Social Media platforms are functioning. Being a frequent user of Social Media myself (shock), I enjoy keeping myself updated with the innovative changes that these platforms are implementing (even if they aren't yet active in Australia)! 5 Social Media Updates to keep [...]
