A question we hear often is, why would I bother being on Social Media? It’s a sentiment that’s been echoing for the past 5 years. Isn’t that just for teenagers to share what they had for breakfast? Well, once upon a time maybe it was but now a solid Facebook strategy is pivotal to any [...]
Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be [...]
Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with [...]
The world of social media platforms was once a fertile ground for new ideas and businesses. Originally a place for any budding entrepreneur to have an idea, launch a platform and make millions of dollars on user base alone; it is no longer the hotbed of opportunity it once was. If you intend to [...]
So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]
