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Social Media Trends to Look Out for in 2018

It’s fair to say 2018 will be an interesting year in the world of social media. With talks of algorithm changes and more ‘moment-sharing’ (i.e. Instagram Stories), the way we curate and create our social media content is set to evolve. Let’s take a look at some of the top trends that will dominate over [...]

How to use Public Relations to Grow Your Business

It is not a secret that public relations play a very vital role in building a good business name.  With Public Relations, public brand awareness as well as product placement does not become a problem. There are different PR strategies that help a business grow, they are: Pitching for editorial coverage Hosting of events [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with [...]