Social Media has become the place for one’s self-expression. For businesses, social media provides a way of advertising that cannot be matched by all other platforms. It reaches the market in a more targeted way. For some businesses, social media reaches a market that the business owners did not even know they had. Social media [...]
One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to move [...]
Building a professional LinkedIn Profile is not that hard. Well, maybe not for us at Aston Social because we have built dozens upon dozens of profiles that have made a good impression on others. However, we really love sharing and we do not like keeping things to ourselves so we have created a list that [...]
For business professionals, nothings stay on brand as much as LinkedIn does. LinkedIn is the social media platform that requires no fuss and no personal agenda. It is all pure business and we love it. One of the greatest ways to showcase social media popularity is through LinkedIn. For professionals, it is one of [...]
How to Use Public Relations to Grow Your Business It is not a secret that public relations play a very vital role in building a good business name. With Public Relations, public brand awareness as well as product placement does not become a problem. There are different PR strategies that help a business grow, they [...]
Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]
Adding some more detail to that LinkedIn profile of yours? Adding a few more connections suddenly? Whacking up a more up-to-date profile picture? Harmless, right? The simple act of polishing up your LinkedIn profile can be cause for alarm by your employer. A raft of companies the world over are now monitoring their staff’s LinkedIn [...]
Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your [...]
LinkedIn, the professional social network. If you haven’t used it, you at least know what it is, or what it was supposed to be. For those who use LinkedIn in any capacity, you would have seen a gradual decline in the quality of the platform and its content. At a bare minimum, you would have [...]
So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]
