How much does social media marketing cost in Australia?

One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to move [...]

How to Build a Professional Personal LinkedIn Profile?

Building a professional LinkedIn Profile is not that hard.  Well, maybe not for us at Aston Social because we have built dozens upon dozens of profiles that have made a good impression on others. However, we really love sharing and we do not like keeping things to ourselves so we have created a list that [...]

How to use Public Relations to Grow Your Business

How to Use Public Relations to Grow Your Business It is not a secret that public relations play a very vital role in building a good business name.  With Public Relations, public brand awareness as well as product placement does not become a problem. There are different PR strategies that help a business grow, they [...]

A guide to shooting the perfect social media video

Marketers are increasingly using videos to engage audiences on social media. Videos are easy for social media users to consume and they are favoured in algorithms to appear ahead of other content types on your various news feeds. We’re seeing a greater volume of videos across all social media platforms so it can be quite [...]

Are you using the right image size on social media?

Visuals are the first thing your audience sees when they visit your social media profiles and it’s not exactly a good look when you have images cropped in the wrong places. We’ve put together a guide of all the different images sizes on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube to help you with your [...]

How to Create a Social Media Marketing Plan

So you’ve decided it’s time to start marketing your business on social media. Before you begin, it’s ever so important to develop a social media marketing plan to help you understand your goals and objectives, and how you’re going to meet them. Here’s a step-by-step guide on how to create a social media marketing plan… [...]