It is no question that social media is one of the key ingredients in leveraging businesses successfully, especially during this time of the digital information age. Here is a list of useful tips for building an effective social media marketing strategy for your business goals. 1. Optimise your business profile [...]
Having a website for your business is not only an essential asset, but helps you get connected easier with the right audience and customers. If you are starting to build a digital footprint for your business, here are 3 key items to consider to make sure you will get the results you want for [...]
It is no secret that the world has become a very different place recently. People are feeling disconnected from one another, and we ask ourselves why? In an extremely digitalised world, with social platforms connecting people in a way that we couldn’t have imagined years ago, why are we feeling like this? Networking events are [...]
My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of [...]
Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising [...]
