Social media advertisement is one of the go-to tools for businesses to reach people for various purposes. Google ads are one of the biggest online advertising tools; however, other ad platforms like Facebook are growing rapidly. Having said that, both tools have their own specificities and niches, so it is vital to know which platforms [...]
If you have the budget for ad spend and the right marketing strategy, setting up a Google Ad campaign to promote your business online helps increase lead conversion, phone call enquiries or brand awareness of your business. Here are some of the most commonly used types of Google Ads you can utilise for a [...]
Any type of business needs to have a proper and effective strategy in order to continuously grow your market. Especially if you have a business website, one of the essential components for your marketing campaign is the use of call to action elements for your site. A call to action (CTA) helps guide your [...]
Sometimes we tend to think that we have marked out all the checklist in our bucket in terms of SEO for our business, but there could be instances that we tend to miss other important elements which makes it hard to gain organic traffic for your business online search visibility, especially on the side [...]
It's no question that every business needs to have a set of tools to automate and ensure their marketing strategy are in place. Automating your marketing and sales will help you have more time to focus on other aspects of business growth such as strategy and future action plans. Here is is a list [...]
