Well, in short, VERY. To put things into perspective, lets imagine you are a brick-and-mortar clothes store based in a rural location. How do you expect people to find you? You can fork out for some traditional advertising to help prospects find your store, but that will come to a halt when your budget runs [...]
My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of [...]
The very first weapon that online businesses have is their website. Efforts on search engine optimization and all kinds of internet marketing would be useless if the website would not have the requirements of the market. Websites come in all shapes and sizes, and since it is your storefront, keeping it customer friendly will [...]
What is the most important and cost-effective way to attract new customers? Definitely, it is search engine optimization. Search Engine Optimization (SEO) is basically the strategy being used to position your website at the top of almost all web search engines. It may sound very easy but the truth is, ranking first is very [...]
Some of our clients have asked us why bloggers seem to have it all – they wake up, blog, get free items, make money, and travel. We knew what the answer was and we knew that if we are to get out clients in a place where they would be the ones who would [...]
In 2016 if you told us that Pinterest would become the next way to rank on social engines, we would have said that you were insane. Fast forward to 2018 and here we are, Pinterest-dependent and Pinterest-addicted. What happened to us at Aston Social? Pinterest has definitely come a long way. From a growing [...]
