The very first weapon that online businesses have is their website. Efforts on search engine optimization and all kinds of internet marketing would be useless if the website would not have the requirements of the market. Websites come in all shapes and sizes, and since it is your storefront, keeping it customer friendly will beneficial [...]
What is the most important and cost-effective way to attract new customers? Definitely, it is search engine optimization. Search Engine Optimization (SEO) is basically the strategy being used to position your website at the top of almost all web search engines. It may sound very easy but the truth is, ranking first is very challenging [...]
In 2016 if you told us that Pinterest would become the next way to rank on social engines, we would have said that you were insane. Fast forward to 2018 and here we are, Pinterest-dependent and Pinterest-addicted. What happened to us at Aston Social? Pinterest has definitely come a long way. From a growing social [...]
We get it. There are some terms that mean very different today as they did before. Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little bit into the social media jargon. Common social media marketing terminology: SEO SEO is short for Search Engine [...]
Many of our clients have asked this and we decided to finally address it. The recent trend of marketing, specially the aggressive ones, is to make use of bloggers to collaborate with and share ideas with. For makeup brands, there are makeup collaborations. For online businesses, there are idea collaborations. For YouTube stars, there [...]
Every business with an online presence or that promotes online, has probably heard of Search Engine Optimisation or SEO. Sometimes, we call this the SEOO because even SEO should be optimized for clients. Okay, so enough about us. Here at Aston Social, we have created a short article to help business owners find out what [...]
"So, why would I do AdWords when I can just do SEO?" A common question. The reality is, they are both quite different and both have their own place. In an ideal world you would do both because when it comes to traffic generation, 1 + 1 = 3. In this case, the combination of [...]
My favourite question. "One MILLLLLION dollars," as the famous Doctor Evil would say. Alas, it is not that simple. How much should I spend online? There are a lot of theories as to how much you should spend online and how big your marketing budget should be. A percentage of revenue, a percentage of profit [...]
