What’s in A Word? Social Media Terminology for Old Timers

We get it.  There are some terms that mean very different today as they did before.  Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little bit into the social media jargon. Common social media marketing terminology: SEO SEO is short for Search Engine [...]

Do I really need bloggers to talk about my business?

Many of our clients have asked this and we decided to finally address it.   The recent trend of marketing, specially the aggressive ones, is to make use of bloggers to collaborate with and share ideas with.  For makeup brands, there are makeup collaborations. For online businesses, there are idea collaborations. For YouTube stars, [...]