Last week, Snapchat started to roll out its new self-serve ad manager across the world so we thought it would be fitting to put together a Beginner’s Guide for those marketers who are new to the wonderful world of Snapchat. With more than 166 million daily active Snapchat users across the globe, Snapchat Advertising [...]
One of the major questions asked by a prospective customer of an agency is “how much does social media marketing cost?”. Given that we’re in Australia, that question often gets narrowed down to “in Australia?”. The question of cost and ultimately budget tends to be one of the major constraining factors in deciding to [...]
Does everyone need to have a social media account? Yes, for businesses and even for individuals having a social media account is necessary to make sure that the market gets a hold of the business or of the person. Small local businesses need to read this and stop whatever it is they are doing [...]
The world of social media platforms was once a fertile ground for new ideas and businesses. Originally a place for any budding entrepreneur to have an idea, launch a platform and make millions of dollars on user base alone; it is no longer the hotbed of opportunity it once was. If you intend to [...]
Let’s get ready to rumble!! Here we have a social media rivalry like no other. In the red corner, weighing in at US$14.73 on the stock market, the Stories veteran, Snapchat. And in the blue corner, weighing in at US$162.86 on the stock market, the new kid on the block, Instagram Stories. Let’s hope it’s [...]
