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Augmented Reality and Digital Marketing

Entering the first quarter of the year 2018 with more expansion in the digital world evolution, comes in the use of a different immersive experienced aside from Virtual Reality, which is Augmented Reality. What? VR? You mean the technology that's been existing decades ago? This one is different Augmented Reality is a conglomerate of realities, [...]

Influence of social media for your brand image

The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very real circumstances where brand image can be quite publicly and irrevocably damaged no matter how big your brand [...]