Every business owner knows how important it is to get noticed not only through having a physical location or office, but also being seen and discovered online. Some owners want to expand their business digital footprint online but they don’t know where to start.

There are many different you can do to improve and reach more people, so we have prepared 3 Tips To Boost Your Business Online Presence.

1. Directory Submissions

Directory submissions is the process of submitting your business website’s URL to specific web directory listings, which helps increase your business exposure online, help generate traffic and possibly reach potential leads or customers.

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Which directories can I submit my business in:

  • Google My Business

  • Bing Places for Business

  • Facebook

  • Yahoo Business Listings

  • Yelp

Online directories allows people to search for a business easier based on the industry or service they are looking for. It can also increase your online visibility and boost your website’s presence.

2. Request for customer reviews and testimonials

If you’re able to deliver the services and products your business provides to satisfied customers, you can ask them if they can give out their review or testimonial of your business. It can be in the form of written text, video or audio formats.

Customer Reviews - Aston Social Digital Marketing

How to ask for customer reviews and testimonials for your business:

  • Google My Business Reviews

  • You website’s business page

  • Your business social media pages such as Facebook or LinkedIn

  • Video testimonial from customers and place it on your website or YouTube

  • Create a poll via your business’ Facebook page

Customer reviews help boost not only your business online presence, but also your business credibility trust rating. It also build loyalty and trust for the public.

3. Website Optimisation

Organic traffic is one of the key ingredients to get noticed online, and having a website for your business is also an integral factor in gaining exposure to people online looking for services or products that your business offers. Make sure that you apply proper search engine optimisation (SEO) for your website maximise every potential in expanding your business online presence.

Website Optimisation - Aston Social Digital Marketing

How to optimise your business website to boost online presence?

  • Optimise your page titles

  • Optimise your key phrases

  • Optimise meta title and description

  • Apply proper heading tags for each content of your webpage

  • Compress and optimise the images on your website for faster loading performance

A well optimised website will give you a fast loading website. Which means the faster your website performs, the better the user experience are for customers, which could lead to high chance of acquiring a lead.

Find our more how Aston Social can help you in building an effective marketing strategy to boost the online presence for your business! Contact us today.