Every business owner knows how important it is to get noticed not only through having a physical location or office, but also being seen and discovered online. Some owners want to expand their business digital footprint online but they don’t know where to start.
There are many different you can do to improve and reach more people, so we have prepared 3 Tips To Boost Your Business Online Presence.
1. Directory Submissions
Directory submissions is the process of submitting your business website’s URL to specific web directory listings, which helps increase your business exposure online, help generate traffic and possibly reach potential leads or customers.
Which directories can I submit my business in:
Google My Business
Bing Places for Business
Yahoo Business Listings
Online directories allows people to search for a business easier based on the industry or service they are looking for. It can also increase your online visibility and boost your website’s presence.
2. Request for customer reviews and testimonials
If you’re able to deliver the services and products your business provides to satisfied customers, you can ask them if they can give out their review or testimonial of your business. It can be in the form of written text, video or audio formats.
How to ask for customer reviews and testimonials for your business:
Google My Business Reviews
You website’s business page
Your business social media pages such as Facebook or LinkedIn
Video testimonial from customers and place it on your website or YouTube
Create a poll via your business’ Facebook page
Customer reviews help boost not only your business online presence, but also your business credibility trust rating. It also build loyalty and trust for the public.
3. Website Optimisation
Organic traffic is one of the key ingredients to get noticed online, and having a website for your business is also an integral factor in gaining exposure to people online looking for services or products that your business offers. Make sure that you apply proper search engine optimisation (SEO) for your website maximise every potential in expanding your business online presence.
How to optimise your business website to boost online presence?
Optimise your page titles
Optimise your key phrases
Optimise meta title and description
Apply proper heading tags for each content of your webpage
Compress and optimise the images on your website for faster loading performance
A well optimised website will give you a fast loading website. Which means the faster your website performs, the better the user experience are for customers, which could lead to high chance of acquiring a lead.
Find our more how Aston Social can help you in building an effective marketing strategy to boost the online presence for your business! Contact us today.