Emails are one of the best marketing tools and techniques to sell your products. Using smart marketing techniques can help you build strong relationships with your customers and expand your revenues. There are various types of email marketing that are effective in engaging your audience.

This page reviews and explores the various kinds of email marketing strategies and their benefits. The information will educate you to make an informed decision about what type of email should be used at what time for what kind of audience.

Here are the 3 types of email marketing and their benefits to boost your business.

1. Welcome Email

If you want to make a positive first impression on your audience, welcome emails are the most effective way to go. Moreover, it is advised that you must give a personal touch in your welcome email without bombarding the audience with a sales pitch. You must first illustrate your organization by telling your audience about your expertise.

Types of Email Marketing - Aston Social Melbourne Agency

Benefits of welcome email:

  • A welcome email has high opening rates

  • Customers feel important

  • It is estimated that clients who read welcome emails read 40 percent more content

  • It helps to promote your brand

Welcome emails provides the overall first impression to your business, especially if done correctly. Make sure that you provide a warm welcome to your recipients to maintain a stable client to customer relationship.

2. Informative Emails

Informative emails are one of the best ways of branding. They help the subscribers familiarize themselves with your business and gain basic knowledge about it. In this email, you can tell the audience about your products, how it is useful and how the audience can use them.

Types of Email Marketing - Aston Social Melbourne Agency

Benefits of Informative emails:

  • Offer the customers more understanding about your product or services

  • When the customers know more about your product, they are more likely to buy it

  • It also helps in brand enforcement

Informative emails helps increase returning customers. Since they have initially received an informative email, they will most likely to revisit your website or platform to find more useful information. This also increases the chance of conversion.

3. Dedicated Emails

These types of emails are used to inform your customer about a one-time offer. Dedicated emails are sent to the entire email database. It allows you to notify the audience about a new product or any company expo. Dedicated email should contain a call for action too to improve conversion rate.

Types of Email Marketing - Aston Social Melbourne Agency

Benefits of dedicated emails:

  • It focuses on the unique event and sends a strong call for action message

  • It avoids distractions

  • It is important to keep in mind that guest blogging is not a primary tool for increasing backlinks but more of an additional improvement for your overall backlink dataset

Dedicated emails keeps your customers in the loop. Ensuring they won’t miss any special promotions, updates and news from your business.

Find our more how Aston Social can help you in building an effective marketing strategy for your business! Contact us today.