Social media is continuously evolving. Ensuring that you are consistently in track with how your social media marketing performs, it is a best practice to conduct audits periodically.
By conducting performance audit based on the the elements or “Three E’s” of audit – Economy, Efficiency & Effectiveness, this will help you setup your upcoming strategy for your marketing goals.
Conducting audits periodically also helps you identify our KPI’s (Key Performance Indicators) which indicates how your marketing strategy is performing. This will be also the part where you will be able to define
Tips in conducting audits:
Conducting audits helps your business re-evaluate your social media marketing goals. An audit will also show data about how well your marketing campaign is performing, what are the areas should be changed or improved, and what should be prioritised going forward.