One of the most problematic things when it comes to business is marketing especially online marketing.  Deciding between marketing strategies and making one tough decision after the other is hard.

If you are currently at that stage of the business where you need to gain a little perspective on email marketing, then there are some perks of email marketing that you should know about.  Here at Aston Social, we have the top reasons why you should engage in email marketing.

Here Are The Top Reasons Why

You always remind your clients that you exist

People will forget about you and your business, that is the reality of life.  So even if you did a great job before, you may still be forgotten by your clients.  To address this problem, business owners must have a way to remind their clients that “hey, we’re still here”.

To do that, a recent study has found that 91% of online users check their emails every day.  So you have a 9.1 out of 10 chance that your clients will remember you if you send them an email to tell them that you are still there and they should never forget about you.

You get new leads

Did you know that email marketing is said to be the most effective way of getting new leads for a business?  We know it and the most successful businesses know it so it is time to know it as well.

However, knowing about this fact does not necessarily address the issues does it?  So, a business owner with great wisdom should know that they need to contain a specialized digital marketing specialist, one who can do an exceptional job at getting the right emails and generating the right leads.

You get data that you will not get in other ways of communicating

The best part of email marketing today is that it also helps you generate the right amount of data to find out what works and what does not.  What emails go to the trash?  What emails get the attention of the market?  In turn, the business owner finds out what makes their business click and what tone they should set for their market.

Communicate with your clients today

Now that you know the perks of email marketing, try it out today and see to it that you will get good sound advice from experts who have been doing it for a long time.

To get you started, here are some tips that you should keep in mind when starting email marketing:

  • Engage your customer and make sure that your brand sticks.
  • Do not market for the sake of marketing, give valuable information that you clients might actually need.
  • Make it a regular habit.  Nobody likes a disappearing act so when you are doing some email marketing make sure that you are doing it regularly.

These are just some of the things about email marketing that every business owner should know.  Do you know of some other tips?  We at Aston Social would love to hear what you do for your business!