How does Twitter Marketing Work? An Overview

How does Twitter Marketing Work?

Social media advertising is said to be one of the top ways to get some traction in social media.  Facebook, Twitter, and even Instagram already have their own ways of marketing.

In this article, the ways of twitter marketing as a social media strategy will be discussed in order to help small business owners get an idea of what it means.

First, twitter marketing is much like any other kind of social media marketing.  It takes time, effort, and well, compliance with the requirements set by the platform.  It is different from other social media platforms so anybody who wants to use it should try to give out their best foot forward.

Second, twitter marketing requires the business to say what they have to say in 160 characters or less. For most of the millennial generation, the 160 character limit is enough.

Third, twitter marketing focuses more on mentions and trends rather than mere appearances and reach. In other platforms, the advertiser would see how many people the post has reached.  Above that, twitter provides a top trending topic and this could be used to the business’ advantage.  When the trend is mentioned, he or she can also share his product.  It works that simple.

Finally, twitter marketing is actually for a specific market.  Unlike Facebook, Twitter has a very distinctive young market.  In Facebook the advertiser can choose the demographic and there would be one available while in Twitter the advertiser may lose a market because they are not on Twitter in the first place.

These basics of twitter marketing as a social media strategy should always be remembered by business owners so that they never have to make the small mistakes that every business owner makes on Twitter which we will discuss in another article.