Ellen Roumeliotis

Senior Account Manager

Social Media Content

The creation of social media content is Ellen’s bread and butter. Everyday she’s up early scouring the Internet for news worthy pieces whilst creating new and fresh articles and posts for her brands.

Search Engine Marketing

Want to get seen on Google? Whether it’s Adwords or SEO, Ellen’s your expert. She takes charge daily of clients Adwords budgets and optimises accordingly whilst also carefully monitoring page rankings.

Audience Engagement

Ellen has an uncanny ability to get inside the psyche of social media users to get them not only listening to the message but involved in the conversation and excitedly anticipating the next message.

Biography

You’d never guess when looking at Ellen that she is an avid sports fan ready to scream at the umpires and put everyone else’s sport trivia knowledge to shame.

She’s the perfect combination of smart, kind and sassy with never a shortage of ideas to contribute.

With a strong background in journalism and array of experience to boot, Ellen knows a story when she sees one. Without a full-stop or comma out of place our favourite grammar inspector ensures every written word has it’s place and delivers the message meaningfully.

Ellen’s organisation, motivation and determination means she always delivers the highest quality work, even to tight deadlines.

Qualifications and Experience

Qualifications

Ellen is formally qualified from La Trobe University with a Bachelor of Journalism (Sport). Given that her major was in sports, she spent time learning how the sporting world worked and more importantly how to write about it.

Industry Experience

Spending time in many internships and volunteer positions with sporting organisations or groups that support a sport such as the AFL Players association, Ellen has a keen eye for a story and an even better eye on how to make the story right, whilst avoiding any controversy.

Expanding out of that field her early days with Aston Social exposed her to everything from pharmacy chains to technology to restaurants, even automotive brands were thrown in there. With the promise of looking after Hockey Victoria’s brand for quite a period of time, Ellen grew not only her love of sports but also an enthusiasm for other industries and brands.

Major Projects

Apollo Patios

Apollo Patios are one of Australia’s leaders in outdoor patios and pergolas. Ellen’s work with the Apollo includes:

Content creation for Apollo patios social media presence
Managing Apollo’s community and inbound sales enquiries
Strategy development and evolution for the brand online

Hockey Victoria

Hockey Victoria is the state sporting body responsible for all competitive hockey in Victoria. Looking after them for many years, Ellen’s work included:

Continual development and evolution of HV’s brand online
Content creation and publication and Social Media and Websites
Around the clock management of HV’s large and active community

Tradesman Roof Racks

One of Australia’s oldest and most respected roof rack brands, Tradesman Roof Racks manufacture and supply roof racks to utes, vans and SUV’s. Ellen’s work with them includes:

Strategy development Tradesman Roof Racks on Facebook and Instagram
Photography, Content Creation and Publication for the brand on social media
Monthly reporting and strategy meetings with the team and TRR

Social Media Training Packages

Aston Social provides a series of social media training courses to help get you started with your business marketing strategy and online presence.

Our Team

The Social Media Agency Melbourne team know the best way run your social media marketing for you and your customers.

When it comes to social media we just get it, it’s our thing, and we do it well. We believe in the infinite possibility that social media offers and the necessity for your business to use a engaging and cohesive strategy as part of your digital brand strategy.

CONTACT

PORTFOLIO

Our team is designed to maximise your success on social media through an in depth strategy process that delivers relevant and entertaining content to keep your fan base listening.