Facebook is one of the world’s largest social networks, with 2.80 billion monthly active users. It plays an important role in developing, promoting, and building the consumer base for a business. Facebook ads offer a competitive advantage if they are used correctly. Choosing Facebook ads is better because they are cheaper, easy to use, and have plenty of targeting options and campaigns to choose from. Having such a variety of options is good news, but it can also be a challenging and daunting task. To make your advertisement more effective, it is important that you choose the right option for the right audience.

Here are eight types of Facebook ads from which you can choose.

1. Video Ads

This type of Facebook ad is easy to use and straightforward. The important thing to remember is that you should deliver a single message in one video so your targeted customers can easily digest it.

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Benefits of Video Ads:

  • It gives the best result when catered to one agenda

  • Adding movement is eye-catching

  • It shows your product in action, increasing the comprehensibility

  • There is more room for creativity

Video ads boosts revenue faster. Given that visual presentations are always valuable, this increases the chance of a successful conversion.

2. Image Ads

Image ads are delicate and more likely to become dull, so they need extra care and creativity. You need to convey your message through limited content. However, you can use boosted posts or create one from Facebook image ads.

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Benefits of image ads:

  • It relies more on images rather than words

  • You can add a link to the product page

  • You can create one with few changes to a boosted post

Like video ads, images helps grab a customer’s attention quickly. This also gives your customers and leads an quick insight about what you want to promote.

3. Instant Experience Ads

These types of ads are full-screen ads and are more immersive and interactive. When users click on the ad, they are instantly taken to another window where they can search for the product and then finally to the shopping cart window.

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Benefits of Instant Experience ads:

  • Striking visuals

  • They are interactive

  • They come with multiple links, which makes it easy for the customer to search and buy without leaving their window.

Instant Experience Ads are interactive and one of the fastest ways to get your customers attention.

4. Collection Ads

Collection ads are similar to instant experience; however, they work best for releasing a lot of products at once. Users who click on the ad are taken to another window with a collection of products. Once the users make a purchase, they can always come back to their original screen. 

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Benefits of Collection Ads:

  • You can post multiple products in one streamlined method

  • It works like an online store by offering the diverse user option of the product

  • It’s quicker to showcase more products by a single click of ads from the customers

Collection Ads showcases multiple ads at once. This increases the chance of promoting your product efficiently with a single ad post.

Find our more how Aston Social can help you in building an effective marketing strategy for your business! Contact us today.