Frequently Asked Questions
everything you need to know about social media management to improve your brand
Social media marketing is a strategic way of promoting your brand, product or service online. It helps get your name in front of the right people.
Akin to Google AdWords, most social media advertising platforms work on a ‘Pay-per- Click’ or a ‘Pay-per- Impression’ basis. You’re only charged for what you get, as opposed to the likes of television where the advertising reach is an estimate based on polling.
A social media influencer reaches consumers on your behalf using their blogs and social media networks. Typically a social media influencer has access to a large audience and can easily persuade with their authenticity and reach.
A social media strategy, whether it be big or small, is necessary to help you define how your brand will create an environment for fostering social connection whilst also increasing revenues. Social Media Strategy is the process of developing what content you need to use to engage your audience, defining who your audience is and how you will attract them.
Following this procedure routinely will progressively grow your followers.
In some circumstances businesses believe there is no value in posting that much for them, so they post less. That is ok, but with the decreased volume there is a decreased reach and effectiveness.
This typically depends on who your target audience is. For example, if it’s more consumer focused, you may want to be on Facebook and Instagram. If it’s more business, then LinkedIn is good. If it’s younger, TikTok and Snapchat are better, if it’s older then Facebook.
It all depends on who your target audience is.
For example, they will type “Your company name” into google rather than typing www.yourcompany.com.au into the search bar.
Sure, you can just use a template.
You can edit all the content in the admin section and you can even create new content as you go.
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