The terms ‘Social Media Manager’ and “Community Manager’ are regularly used interchangeably. However, they both have different responsibilities and goals that ought not to be glossed over.

It’s easy to get the lines between the two roles blurred, so we thought it’d be a great idea to explain the difference – for the sake of your career and clarity!


What’s the difference?


Social Media Manager:

A social media manager is responsible for the management of all content calendars, writing copy, scheduling posts and overseeing the creation of photos and videos. They are in charge of all the logistics of the brand channels.

Main goal: Growth. Attracting new customers, by increasing the brand exposure of the company and using short-term calls to action,.

Focus: Creates the content to attract and build community.

Measures success by: How much content is published, what kind of content performs best and what fuels the increase in followers most.


Community Manager:

A community manager is the humanizing face of the brand in the digital space. They are responsible for building up relationships with the customers, providing human insight and being the internal advocate for customers – this often comes from social listening and monitoring.

Main goal: Engagement. Creating a strong relationship with customers by engaging and motivating them on a day to day basis. This results in ore loyal customers that provide constant feedback.

Focus: Finds the right people to target and engage with.

Measures success by: How people engage with the brand, earned media and word of mouth.


Both Social Media Managers and Community Managers are vital in any company’s social media strategy. Speak to the team at Aston Social on 1300 481 868 to see how you can get the best of both worlds!