It’s no question that every business needs to have a set of tools to automate and ensure their marketing strategy are in place. Automating your marketing and sales will help you have more time to focus on other aspects of business growth such as strategy and future action plans.

Here is is a list of 4 useful digital marketing tools for every business.

1. HubSpot

HubSpot is an all-in-one marketing software that provides an extensive platform for marketing, customer service and CRM software. It also works as an inbound marketing and sales platform, that enables companies and business to gain more visitors and convert them to leads. It provides you a set of marketing tools you need to grow your customers and at the same time sustain your engagement with them.

Hubspot Marketing Software - Aston Social Digital Marketing

Benefits of using HubSpot:

  • Highly comprehensive UI

  • All-in-one platforms to help you with your digital marketing goals

  • Flexible in terms of creating pages, templates for your marketing campaigns

  • Easy to use

Keeping your Profile URL SEO friendly makes it easier for people to discover you. It will also makes it easier for people to share and promote your page.

2. Canva

If you need a easy and faster way to create and manage all your visual marketing materials, then Canva would fit to your alley. Canva is a graphic design platform that lets you create beautiful graphics. It can be also accessed through their mobile app and is very easy to use.

Whether it’s for your social media graphics, presentations, prints or posters, this graphic design tool delivers quickly and easily.

Canva - Aston Social Digital Marketing Melbourne

Benefits of using Canva:

  • Easy to use

  • Extensive library range of graphics and photos for your marketing goals

  • Design template can be altered or customised based on your preferences

  • No experience or skill required as a graphic designer

You can use Canva even if you’re a beginner! You don’t need skills or experience to make beautiful graphics for your marketing materials.

3. MailChimp

MailChimp is one of the leading email marketing platform. It’s primary feature is to send automated newsletter emails to captured leads, and visitors, resulting in closing a customer. You can also reconnect with customers through MailChimp’s campaign creation.

MailChimp Marketing Software - Aston Social Digital Marketing

Benefits of using MailChimp:

  • Easy to use and customisable user interface

  • In-depth and detailed insight on your email marketing analytics

  • Provides email automation with ease

  • Track email views, successful clicks, monitor click-through rates

  • Enable to create custom reports

MailChimp helps you automate your email marketing campaigns. This will lead into letting you have a solid plan for your marketing and eventually grow your business.

4. Google Analytics

If you’re not using Google Analytics for your marketing strategy, then you’re missing a huge amount of informative data to help you boost and tune your marketing. Nearly every successful digital marketing campaigns uses Google Analytics. It doesn’t only help you track and monitor visitors, but it also provides a comprehensive report of how people interact with your website, and gives you an idea about the next step you’ll proceed with your marketing goals.

Tips to Optimise your LinkedIn Business Profile - Aston Social Digital Marketing Melbourne

Benefits of using Google Analytics:

  • Rich data on visitor’s behavior

  • Extensive data reports with customisation capabilities

  • Helps in improving your Search Engine Optimisation

  • Track and monitor traffic to your page or website

  • It’s free!

Google Analytics help you understand the behaviour of your visitors, whether it’s a company website or an eCommerce website.

Find our more how Aston Social can help you in building an effective marketing strategy for your business! Contact us today.