As a digital marketing agency like us, we highly consider Search Engine Optimisation (SEO) as one of the most important tools in improving your website’s search ranking and online presence. And aside from setting up the right marketing and SEO for your website, it is also vital to keep the URLs to your pages fully optimised and SEO friendly.

Below are five ways to help keep your website URL’s SEO friendly.

1. Include target keywords in URL’s

It is a known standard in SEO to include target keywords in your URL based on the content, and context of the the page its associated with. Once you have added the target keyword to your URL’s, search engines will scan the URL structure and this will be one of the primary components to identify what your page is about.

Using keywords for your website URLs - Aston Social Digital Marketing Melbourne

How does this help?

  • Has an overall positive impact on your website’s SEO score

  • Makes it easier for people to find what they are looking for on search engines

  • It contributes as a ranking factor to your website on search engines

Adding target keywords to your URL’s help optimise the page for SEO and at the same time, describes the content of your page which is essential in maintaining URL’s SEO friendly.

2. Keep URL’s short and simple

A short, yet simple website URL not only makes it easy for search engines to crawl your website, but it also makes it easier for visitors to remember your web page. It is also considered by search engines as a positive metric. Avoid using unnecessary letters, numbers or characters in your URL’s to prevent any misleading impression by search engines.

How to keep your website URL's SEO Friendly - Aston Social Digital Marketing Melbourne

How does this help?

  • Short URL’s have a higher click-through rate

  • It provides better analytical data

  • Easier for people to share

  • Short URL’s are cleaner and much more concise

  • It generates user trust

It is a good habit to keep the length of your URL’s in check as it contributes on how you can rank on search engines. The shorter the URL’s, the better. The better it looks, the more it would generate traffic!

3. Submit your URL’s to search engines

Before your website gets visible on search engine results, you have to submit them first to major search engines for validation, alongside with your sitemap URL. This would help establish your website’s online visibility on search engines in the long run and keep track of all traffic data by using search engine tools such as Google Analytics & Google Search Console.

How to keep your website url seo friendly - Aston Social Digital Marketing Melbourne

How does this help?

  • Increased visibility and ranking on search engines

  • Your website would potentially gain higher traffic and visits

  • Helps increase your business revenue since your website is prone to getting visited by people

  • It helps establish a successful brand identity of your business or company

  • People will have a high chance of finding your website without knowing your actual website URL since it is listed on search engines

Search engine submission is a key aspect of effective marketing strategy which increases your business’ ROI, and online presence at the same time.

4. Create a sitemap for your website

Having a sitemap on your website is very important because it helps search engines index all pages on your website, which leads to better page monitoring and management. Sitemaps also serves as a guide to visitors when browsing your website.

Sitemap Submission - Aston Social Digital Marketing Melbourne

How does this help?

  • Quickly inform search engines about changes to your website pages

  • Makes it easier for visitors to navigate your website especially if you have a large volume of web pages

  • Search engines can quickly detect any errors in your website pages and links

  • Promotes content categorisation

  • Keeps a list of your webpages in an organised fashion

Sitemaps are used to communicate with search engines. If your website doesn’t have a sitemap, search bots might have a hard time identifying which pages in your website is the most important.

5. Use HTTPS (SSL) for your website

It is often overlooked in not acquiring a secured encryption for your website especially if this is the first time you are launching your new website. This is where Security Socket Layer (SSL) comes in, which helps keep your website content encrypted and secure compared to HTTP (non-secured) websites.

SSL Encryption - Aston Social Digital Marketing Melbourne

How does this help?

  • It protects your website data

  • It improves customer trust

  • Web browsers are able to validate and authenticate your website’s security and identity

  • It complies with Payment Card Industry Data Security Standard (PCI DSS)

  • It prevents scam and phishing

Not only SSL is SEO-friendly for your URL’s, but it also secures your website and promotes data integrity at the same time.

Find our more how Aston Social can help you in improving your business’s online presence through SEO! Contact us today.