Social Media Strategy
Social Media Strategy
Social Media Strategy is
not just fluffy content.
An effective Social Media Strategy can build you a dedicated community of followers who are passionate about what you do. Encouraging participation on your social platforms by producing relevant, interesting and share-able content will keep your audience engaged and ultimately build trust and credibility around your brand.
Social Media Strategy is the process of developing what content you need to use to engage your audience, defining who your audience is and how you will attract them. It’s the job of your Social Media Agency to get this right for you.
Where to start
No war was ever won without having a defined strategy that every participant knew, understood and adhered to.
To start with we need to have a conversation, a conversation to understand exactly what your business needs and what modules from our strategy framework are important. Once we know what’s actually going to be useful, our first 3 hour strategy session will help us define your brand, your social strategy and begin development of your content streams.
Get Started
Where to start
No war was ever won without having a defined strategy that every participant knew, understood and adhered to.
To start with we need to have a conversation, a conversation to understand exactly what your business needs and what modules from our strategy framework are important. Once we know what’s actually going to be useful, our first 3 hour strategy session will help us define your brand, your social strategy and begin development of your content streams.
Get Started
Why Choose Aston Social?
We deliver real leads. We deliver real engagement. We deliver real strategy. Every week you’ll see your content evolve, every month you’ll see your numbers improve – when you see us in person.
Don’t believe us? Just ask one or two of our clients – we’ll even put you in touch with them.
Strategy Process
SOCIAL MEDIA STRATEGY
A cohesive, long term and broad reaching plan to manage, grow and enhance a brand’s social media presence.
Just like anything else, maximising your success on social media relies on a clear strategy. Here at Aston Social, we see strategy as an ongoing process that builds you a devoted network of engaged followers who promote and advocate for your brand.
But it’s not just about content, it’s also about knowing who you’re engaging and how to engage them. Identifying your target audience is pivotal to knowing the style of language that will engage and the type of conversation required in response to audience engagement with your brand.
OUR STRATEGY PROCESS
More than just content and campaigns.
The social media strategy development process includes a detailed plan of not only the marketing aspects of your social media presence but also the compliance requirements specific to your industry and business.
Key strategic topics covered include:
MARKETING
- Defined Social Brand & Voice
- Content Streams & Acquiring Fans
- Security & Privacy
- Community Management Rules
- Measurement & KPI’s
COMPLIANCE
- Organisational Roles
- Human Resources Policy
- Risk Management
Strategy development is broken down into modules which can be included or excluded as your business requires.
Strategy Process
SOCIAL MEDIA STRATEGY
A cohesive, long term and broad reaching plan to manage, grow and enhance a brand’s social media presence.
Just like anything else, maximising your success on social media relies on a clear strategy. Here at Aston Social, we see strategy as an ongoing process that builds you a devoted network of engaged followers who promote and advocate for your brand.
But it’s not just about content, it’s also about knowing who you’re engaging and how to engage them. Identifying your target audience is pivotal to knowing the style of language that will engage and the type of conversation required in response to audience engagement with your brand.
OUR STRATEGY PROCESS
More than just content and campaigns.
The social media strategy development process includes a detailed plan of not only the marketing aspects of your social media presence but also the compliance requirements specific to your industry and business.
Key strategic topics covered include:
MARKETING
- Defined Social Brand & Voice
- Content Streams & Acquiring Fans
- Security & Privacy
- Community Management Rules
- Measurement & KPI’s
COMPLIANCE
- Organisational Roles
- Human Resources Policy
- Risk Management
Strategy development is broken down into modules which can be included or excluded as your business requires.
Strategy Modules
MARKETING
- Brand Definition We get to know your brand, why you tick and what you
do. In a dedicated workshop we also uncover your target audiences and
key messages. - Social Strategy The social strategy includes selected platforms, your
customers’ journey and most importantly your brand’s reason for being
on social media. - Content Streams The three different content stream genres are; Thought
Leadership, Humanising and Sales Promotion. We carefully develop a
number of different streams for each genre, creating a content plan for 24
months or more. - Fan Acquisition Fan acquisition is all about getting fans to your
platforms. We develop a number of strategies for both online and offline,
paid and organic that will grow your fan quickly. - Cross Platform Integration Your digital assets need to work in harmony.
We identify and develop a framework for how consumers and fans will
transgress between platforms and why they will do it. - Security & Privacy Security is important, ensuring your assets are
protected whilst accessible. Privacy is important to ensure that all team
members who are going to engage on your social platforms are amply
protected. - Community Management Strategy We learn all about your language,
voice, tone and key words. A structure is put in place for escalations of sales
opportunities, complaints and other crises. - Social Media Monitoring & Measurement Defining the key metrics to
track and measure success is vital. We set the metrics, the method and
frequency for tracking and most importantly the targets for success.
KPI’s are set here.
- Brand Definition We get to know your brand, why you tick and what you
COMPLIANCE
- Organisational Roles Each person in the business has a role to play on
social media. In this module we assign roles to all key team membersr
including the Aston Social team, and also defining the information flow
between team members. - Social Media HR Policy Having a HR policy standard for social media
engagement is vital. This module provides a ready to use HR policy
framework, customised specifically for your organisation, ready to put
straight into your employment contracts. - Risk Management Plan Risks are ever present on social media. In this
module we identify all the key known risks on social media along with the
corresponding impacts and consequences. A mitigation plan is developed
for each of the key risks.
- Organisational Roles Each person in the business has a role to play on
Strategy Modules
MARKETING
- Brand Definition We get to know your brand, why you tick and what you
do. In a dedicated workshop we also uncover your target audiences and
key messages. - Social Strategy The social strategy includes selected platforms, your
customers’ journey and most importantly your brand’s reason for being
on social media. - Content Streams The three different content stream genres are; Thought
Leadership, Humanising and Sales Promotion. We carefully develop a
number of different streams for each genre, creating a content plan for 24
months or more. - Fan Acquisition Fan acquisition is all about getting fans to your
platforms. We develop a number of strategies for both online and offline,
paid and organic that will grow your fan quickly. - Cross Platform Integration Your digital assets need to work in harmony.
We identify and develop a framework for how consumers and fans will
transgress between platforms and why they will do it. - Security & Privacy Security is important, ensuring your assets are
protected whilst accessible. Privacy is important to ensure that all team
members who are going to engage on your social platforms are amply
protected. - Community Management Strategy We learn all about your language,
voice, tone and key words. A structure is put in place for escalations of sales
opportunities, complaints and other crises. - Social Media Monitoring & Measurement Defining the key metrics to
track and measure success is vital. We set the metrics, the method and
frequency for tracking and most importantly the targets for success.
KPI’s are set here.
- Brand Definition We get to know your brand, why you tick and what you
COMPLIANCE
- Organisational Roles Each person in the business has a role to play on
social media. In this module we assign roles to all key team membersr
including the Aston Social team, and also defining the information flow
between team members. - Social Media HR Policy Having a HR policy standard for social media
engagement is vital. This module provides a ready to use HR policy
framework, customised specifically for your organisation, ready to put
straight into your employment contracts. - Risk Management Plan Risks are ever present on social media. In this
module we identify all the key known risks on social media along with the
corresponding impacts and consequences. A mitigation plan is developed
for each of the key risks.
- Organisational Roles Each person in the business has a role to play on
contact
Do you need some help with your
social media or have a question?
Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
Melbourne
VIC 3000