SOCIAL MEDIA STRATEGY
A cohesive, long term and broad reaching plan to manage, grow and enhance a brand’s social media presence.
Just like anything else, maximising your success on social media relies on a clear strategy. Here at Aston Social, we see strategy as an ongoing process that builds you a devoted network of engaged followers who promote and advocate for your brand.
But it’s not just about content, it’s also about knowing who you’re engaging and how to engage them. Identifying your target audience is pivotal to knowing the style of language that will engage and the type of conversation required in response to audience engagement with your brand.
OUR STRATEGY PROCESS
More than just content and campaigns.
The social media strategy development process includes a detailed plan of not only the marketing aspects of your social media presence but also the compliance requirements specific to your industry and business.
Key strategic topics covered include:
- Defined Social Brand & Voice
- Content Streams & Acquiring Fans
- Security & Privacy
- Community Management Rules
- Measurement & KPI’s
- Organisational Roles
- Human Resources Policy
- Risk Management
Strategy development is broken down into modules which can be included or excluded as your business requires.