Social Media Strategy

Social Media Strategy

Social Media Strategy

Social Media Strategy is
not just fluffy content.

An effective Social Media Strategy can build you a dedicated community of followers who are passionate about what you do. Encouraging participation on your social platforms by producing relevant, interesting and share-able content will keep your audience engaged and ultimately build trust and credibility around your brand.

Social Media Strategy is the process of developing what content you need to use to engage your audience, defining who your audience is and how you will attract them. It’s the job of your Social Media Agency to get this right for you.

Sure, you can make a Social Media Strategy, but if you don’t have your brand goals, voice and imagery defined, how will your social media strategy ever deliver? In an intensive workshop we uncover your brands tone of voice, target audiences, key messages, and most importantly your ‘Why’. With this in mind, we set about defining your social media objectives, in line with your overall business goals and objectives.
A social strategy is not just about what content you’re going to pump out onto Facebook or Instagram. It’s much more than that. To properly engage your audience on Social Media, you have to be offering more than just content, more than just images, videos and messages. You have to be offering them a reason to engage – socially. This means creating an environment, through content, that invites your users to create new social connections, or re-invigorate existing ones. By extension, your brand grows.
Publishing content on social media isn’t just about pumping out sales promotion messages over and over. It’s much more than that. Content should be the right mixture of education, entertainment and advertisement. Much like a radio station. The three primary content genres are: Thought Leadership, Humanising and Sales Promotion. Developed in line with your brand and social strategy, our content streams will perfectly match your audience’s interests.
Having a presence is great, having content is even better, but if you’ve not got anyone to see your content, not much will happen. Fan acquisition is pivotal to a successful brand on Social Media. Fan Growth strategies come in a variety of shapes and sizes, both online and offline, including conventional social media advertising as well as more intricate marketing funnel strategies that involve digital as well as real-world elements.
Having a clear outline for how you’ll engage fans, what language you will use and the boundaries for topics both acceptable and not, is vital to ensuring a consistent brand experience for your fans. Defining a clear escalation pathway for handling sales enquiries, customer service enquiries or technical questions, ensures none of your fans are missed and no opportunity slides by.
You can’t measure success if you don’t know what it looks like or what you’re measuring. Different platforms have different metrics and different reporting tools track these metrics differently. By understanding your business objectives and organisational KPI’s, we nominate the metrics that need to be tracked, the method for tracking them and then the targets that should be met, over time, including when the targets will be met.

Where to start

No war was ever won without having a defined strategy that every participant knew, understood and adhered to.

To start with we need to have a conversation, a conversation to understand exactly what your business needs and what modules from our strategy framework are important. Once we know what’s actually going to be useful, our first 3 hour strategy session will help us define your brand, your social strategy and begin development of your content streams.

Get Started


Where to start

No war was ever won without having a defined strategy that every participant knew, understood and adhered to.

To start with we need to have a conversation, a conversation to understand exactly what your business needs and what modules from our strategy framework are important. Once we know what’s actually going to be useful, our first 3 hour strategy session will help us define your brand, your social strategy and begin development of your content streams.

Get Started


Our Work

Content Creation

Stylish Feed

Campaign Success

Why Choose Aston Social?

We deliver real leads. We deliver real engagement. We deliver real strategy. Every week you’ll see your content evolve, every month you’ll see your numbers improve – when you see us in person.

Don’t believe us? Just ask one or two of our clients – we’ll even put you in touch with them.

Strategy Process

SOCIAL MEDIA STRATEGY

A cohesive, long term and broad reaching plan to manage, grow and enhance a brand’s social media presence.

Just like anything else, maximising your success on social media relies on a clear strategy. Here at Aston Social, we see strategy as an ongoing process that builds you a devoted network of engaged followers who promote and advocate for your brand.

But it’s not just about content, it’s also about knowing who you’re engaging and how to engage them. Identifying your target audience is pivotal to knowing the style of language that will engage and the type of conversation required in response to audience engagement with your brand.

OUR STRATEGY PROCESS

More than just content and campaigns.

The social media strategy development process includes a detailed plan of not only the marketing aspects of your social media presence but also the compliance requirements specific to your industry and business.

Key strategic topics covered include:

MARKETING

  • Defined Social Brand & Voice
  • Content Streams & Acquiring Fans
  • Security & Privacy
  • Community Management Rules
  • Measurement & KPI’s

COMPLIANCE

  • Organisational Roles
  • Human Resources Policy
  • Risk Management

Strategy development is broken down into modules which can be included or excluded as your business requires.

Strategy Process

SOCIAL MEDIA STRATEGY

A cohesive, long term and broad reaching plan to manage, grow and enhance a brand’s social media presence.

Just like anything else, maximising your success on social media relies on a clear strategy. Here at Aston Social, we see strategy as an ongoing process that builds you a devoted network of engaged followers who promote and advocate for your brand.

But it’s not just about content, it’s also about knowing who you’re engaging and how to engage them. Identifying your target audience is pivotal to knowing the style of language that will engage and the type of conversation required in response to audience engagement with your brand.

OUR STRATEGY PROCESS

More than just content and campaigns.

The social media strategy development process includes a detailed plan of not only the marketing aspects of your social media presence but also the compliance requirements specific to your industry and business.

Key strategic topics covered include:

MARKETING

  • Defined Social Brand & Voice
  • Content Streams & Acquiring Fans
  • Security & Privacy
  • Community Management Rules
  • Measurement & KPI’s

COMPLIANCE

  • Organisational Roles
  • Human Resources Policy
  • Risk Management

Strategy development is broken down into modules which can be included or excluded as your business requires.

Strategy Modules

MARKETING

    1. Brand Definition We get to know your brand, why you tick and what you
      do. In a dedicated workshop we also uncover your target audiences and
      key messages.
    2. Social Strategy The social strategy includes selected platforms, your
      customers’ journey and most importantly your brand’s reason for being
      on social media.
    3. Content Streams The three different content stream genres are; Thought
      Leadership, Humanising and Sales Promotion. We carefully develop a
      number of different streams for each genre, creating a content plan for 24
      months or more.
    4. Fan Acquisition Fan acquisition is all about getting fans to your
      platforms. We develop a number of strategies for both online and offline,
      paid and organic that will grow your fan quickly.
    5. Cross Platform Integration Your digital assets need to work in harmony.
      We identify and develop a framework for how consumers and fans will
      transgress between platforms and why they will do it.
    6. Security & Privacy Security is important, ensuring your assets are
      protected whilst accessible. Privacy is important to ensure that all team
      members who are going to engage on your social platforms are amply
      protected.
    7. Community Management Strategy We learn all about your language,
      voice, tone and key words. A structure is put in place for escalations of sales
      opportunities, complaints and other crises.
    8. Social Media Monitoring & Measurement Defining the key metrics to
      track and measure success is vital. We set the metrics, the method and
      frequency for tracking and most importantly the targets for success.
      KPI’s are set here.

COMPLIANCE

    1. Organisational Roles Each person in the business has a role to play on
      social media. In this module we assign roles to all key team membersr
      including the Aston Social team, and also defining the information flow
      between team members.
    2. Social Media HR Policy Having a HR policy standard for social media
      engagement is vital. This module provides a ready to use HR policy
      framework, customised specifically for your organisation, ready to put
      straight into your employment contracts.
    3. Risk Management Plan Risks are ever present on social media. In this
      module we identify all the key known risks on social media along with the
      corresponding impacts and consequences. A mitigation plan is developed
      for each of the key risks.

Strategy Modules

MARKETING

    1. Brand Definition We get to know your brand, why you tick and what you
      do. In a dedicated workshop we also uncover your target audiences and
      key messages.
    2. Social Strategy The social strategy includes selected platforms, your
      customers’ journey and most importantly your brand’s reason for being
      on social media.
    3. Content Streams The three different content stream genres are; Thought
      Leadership, Humanising and Sales Promotion. We carefully develop a
      number of different streams for each genre, creating a content plan for 24
      months or more.
    4. Fan Acquisition Fan acquisition is all about getting fans to your
      platforms. We develop a number of strategies for both online and offline,
      paid and organic that will grow your fan quickly.
    5. Cross Platform Integration Your digital assets need to work in harmony.
      We identify and develop a framework for how consumers and fans will
      transgress between platforms and why they will do it.
    6. Security & Privacy Security is important, ensuring your assets are
      protected whilst accessible. Privacy is important to ensure that all team
      members who are going to engage on your social platforms are amply
      protected.
    7. Community Management Strategy We learn all about your language,
      voice, tone and key words. A structure is put in place for escalations of sales
      opportunities, complaints and other crises.
    8. Social Media Monitoring & Measurement Defining the key metrics to
      track and measure success is vital. We set the metrics, the method and
      frequency for tracking and most importantly the targets for success.
      KPI’s are set here.

COMPLIANCE

    1. Organisational Roles Each person in the business has a role to play on
      social media. In this module we assign roles to all key team membersr
      including the Aston Social team, and also defining the information flow
      between team members.
    2. Social Media HR Policy Having a HR policy standard for social media
      engagement is vital. This module provides a ready to use HR policy
      framework, customised specifically for your organisation, ready to put
      straight into your employment contracts.
    3. Risk Management Plan Risks are ever present on social media. In this
      module we identify all the key known risks on social media along with the
      corresponding impacts and consequences. A mitigation plan is developed
      for each of the key risks.

contact

Do you need some help with your
social media or have a question?

Aston Social,
Exchange Tower, Level 1,
530 Little Collins St,
Melbourne
VIC 3000