3. Giveaways and Contests
Giving gifts as a marketing strategy is not only fun and engaging, but it can also drive your lead generation through email marketing at the same time! It is one of the best methods to connect with your audience easily, enforcing brand identity. By also offering customers promotional material or inviting them to a contest/raffle, this will lead them spreading the word thus increasing your sales and ROI based on the product and services that you are promoting.
Benefits of giveaways and contests for your marketing strategy:
It emphasises brand recognition which is an advantage for your email marketing campaigns
It can easily go viral on social media platforms
It is cost effective because offering giveaways or contests is something most audience could not resist, which falls under the category of scarcity marketing
You enforce customer value which gives your business a good image and reputation
It simply increases your number of leads which can lead to more sales
Prize giveaways act as an incentive for customers who engages with your offer, which helps expand your email marketing campaigns. It is not doubt would increase sales from people interested in the products and services that you offer.
You can also check some of our free templates here that could help with your web and social media marketing strategy.
Find our more how Aston Social can help you in building an effective email marketing strategy for your business! Contact us today.
As the year 2022 enters, we at Aston Social wish you a very Happy Holiday season and a peaceful and prosperous New Year!