Wait, how do I know which ad is causing ad fatigue?
The first step in avoiding ad fatigue is to keep track of your campaign. If you don’t track your advertisements’ performance, you won’t know if your audience has lost interest in them. Monitoring your ad campaign to observe how your audience reacts with your content is the first step in fighting ad fatigue.
There are different variables that leads to ad fatigue, but the three main metrics to measure ad fatigue are:
1. Ad Frequency
Ad Frequency is the number of times your ad was shown divided by the number of different users that saw it.
When an advertisement was aired 300 times and 150 individuals saw it, the Frequency is 2. That implies we anticipate individuals seeing our ad twice on average. Frequency is one of the most essential variables to measure for digital ad fatigue. The average number of times your ad is seen is known as frequency. If your audience sees your ad more than 10 times, it’s too much for them.
2. Cost – Per – Click
When it comes to Cost – per – Click, it’s the actual fee you pay every time someone clicks on your ad is known as cost per click. A rising CPC indicates that you are paying more to have your ad clicked.
The typical cost per click (CPC) varies greatly depending on the sector and how exact you want your targeting to be. On average, the CPC rises in parallel with the value of the goods or service you’re selling.
3. Click – Through Rate
If the goal of the ad is to create and grow clicks, this is a crucial measure to track. If you’re unfamiliar with CTR, it’s the proportion of clicks your ad receives divided by the number of impressions.
When users are interested in your ad and what you have to offer, they will click on it. A steady drop in CTR is one of the first indicators that an ad is experiencing ad fatigue. When your audience is bored of seeing the same ad, they are less likely to click on it.
This is true for advertisements that have a high CTR at the start of their run. It might be anything other than ad weariness if your ad has a consistently low CTR.